Press Release Aug 31, 2022 Japan National Tourism Organization (JNTO) Singapore Office, JR East, and KDDI Asia Pacific incorporate AR technology to bring Japanese festivals to Singapore

Japan National Tourism Organization (JNTO)
East Japan Railway Company (JR East Singapore)
KDDI Asia Pacific (KDDI)

Singapore, August 2022 – In a special collaboration between Japan National Tourism Organization (JNTO) Singapore Office, East Japan Railway Company (JR East Singapore), and KDDI Asia Pacific (KDDI), the month-long Nebuta AR campaign (1–30 September 2022) aims to garner interest in Japan’s lesser-known regions through the use of AR (Augmented Reality) technology from KDDI.

Participants can experience the excitement of Aomori Prefecture’s Aomori Nebuta Festival, one of the Three Great Summer Festivals of Tohoku through smartphones and mobile devices by simply scanning a QR Code* on JNTO Singapore’s campaign page. After launching the system, participants simply snap a photo of the AR models and post their entries on their Instagram with the hashtags “#jbyjfestival” and “#japanrailcafe”. The first 1,000 participants can receive exclusive gifts when they visit JAPAN RAIL CAFE and stand a chance to win a pair of return tickets to Japan.

Elaborates Hayashi Hiroyuki, Director of Lifestyle Businesses in JR East Singapore: “As part of the cafe’s mission to promote inbound tourism to Japan, we hope customers to our cafe will get the opportunity to experience the unique aspects of Japan’s culture and traditions.”

The Nebuta AR Campaign is part of JNTO Singapore’s latest campaign, “Ignite the Passion – Festivals in Japan”, that introduces and showcases festivals from all over Japan. JAPAN RAIL CAFE will also have a special festive menu and organise events with the theme of Japanese festivals in the month of September.

* QR code is a registered trademark of DENSO WAVE INCORPORATED

For more information:
JNTO
JR TIMES
JAPAN RAIL CAFE: 5 Wallich St. #01-19/20 Guoco Tower 078883 Singapore